The leap from ISRO to ISB
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By | September 20, 2022|Uncategorized|

I've been intrigued by the space ever since I was in the seventh grade. It was in eighth grade when I learned about the Asian Regional Space Settlement Design Competition (ARSSDC), an Indian competition sponsored by the NASA. Within a 24-hour period, schools across the [...]

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Tips and Tricks: Cracking GMAT alongside a full-time job
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By | September 6, 2022|Uncategorized|

Preparing for GMAT while trying to maintain a work-life balance can be a stressful ordeal. The fluctuating demands of a taxing 9-5 job, the ambition to grow personally as well as professionally and the drive to constantly develop a social network doesn’t come easy in [...]

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The rollercoaster journey: From rural economic hardships to Indian School of Business
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By | August 7, 2022|Uncategorized|

Vishal's journey of transitioning from a vernacular medium school to an English medium school, to going forward and working for Vedanta Resources Limited & MMTC-PAMP India Pvt. Ltd. and making it to the Indian School of Business has shaped his worldview holistically. Faced with challenges [...]

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After 9 years of break from academics, this is how Sudhir aced the GRE exam in first attempt
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By | August 7, 2022|Uncategorized|

"Having a background in neither engineering nor mathematics, I was hesitant to go back to college after a nine-year break. In addition, I worked more than ten hours a day on average and frequently travelled for work. But I always knew that I need to [...]

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“Spectrum Club aims to ensure better representation for all members of the community” – Arihant Jain, President, Spectrum Club.
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By | July 29, 2022|Uncategorized|

As the colors of pride spread across every part of the campus and the Spectrum Club stands tall in its commitment to creating an inclusive space for all, we had the chance to hear from Arihant Jain, the Club’s President, about his year-long goals. Before [...]

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Mainstreaming Gender in Corporate Sector: A bottoms-up approach
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By | May 30, 2022|Uncategorized|

illustration by Author Rajiv Banerjee (Student of AMPPP Class 2022) Senior Communication Professional, Mumbai Across corporates, numerous campaigns run within the organisation on gender sensitisation. These campaigns are often initiated from the top with the leader of the organisation and the senior leadership committing themselves to [...]

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Women’s healthcare is an asset, not a liability
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By | May 28, 2022|Uncategorized|

We have come a long way since the 90s, and it is time to celebrate women and their achievements. Health is one of them. Years after years, countries have been taking various actions despite the fact that women still face many health problems, and we [...]

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Healthcare trends and innovation: Insights from Catalyst ‘Un’conference
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By | April 27, 2022|Uncategorized|

Public health has become a focal point post-Covid. But do we really need public health systems? What happens to the equity if all healthcare is delivered by private providers? Primary healthcare is critical and so is the digitisation of records, telehealth and trained workforce, disease [...]

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Our Quest for a Circular Economy
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By | July 21, 2021|Uncategorized|

Ankit Anand (Student of AMPPP Class 2021) Deputy general manager – strategic initiatives and regulatory policy, Reliance Jio Infocomm Limited   In most countries, the focus of major economic actors has generally been to increase the revenues and the profits, that would catalyse their long-term [...]

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Sugarcane production in Maharashtra: Issues of concern
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By | July 5, 2021|Uncategorized|

Sridhar Kundu : Sr. Research Analyst, Bharti Institute of Public Policy I. Introduction Sugar is a daily consumable commodity in every household.  Demand for sugar comes from both domestic consumption and exports. In 2018-19, the total export earnings from sugar were INR10,000 crore for meeting [...]

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आईडीपी: ग्रामीण भारत और कृषि व्यवस्था को समझने का उपयोगी माध्यम
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By | June 10, 2021|Uncategorized|

उपेंद्र सिंह, कंसलटेंट, इंडिया डाटा पोर्टल बेहद पुराना जुमला है - भारत एक कृषि प्रधान देश है, एक जमाने में इस देश की 85 प्रतिशत आबादी गांवों मेँ निवास करती थी और भारत जैसे विशाल देश की अर्थव्यवस्था अधिकांशतः  इन गावों पर ही निर्भर थी। [...]

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Can we still save our ‘lost’ world?
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By | June 5, 2021|Uncategorized|

Ankit Anand (Student of AMPPP Class 2021) Deputy general manager – strategic initiatives and regulatory policy, Reliance Jio Infocomm Limited   Boris Yelstin once said, “We don't appreciate what we have until it's gone. Freedom is like that. It's like air. When you have it, [...]

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Put wind beneath your wings!
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By | May 21, 2021|Uncategorized|

Neetu Kapasi (Student of AMPPP 2021 Class) Leading Policy Advocacy, Corporate Affairs, Stakeholder Relations for IKEA India.     Take time to upskill and bring spring into your career and life You may be a director, head of a department, CEO, CFO, police officer, government bureaucrat, team [...]

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Economics of Resource Redistribution – Through an Individual Initiative
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By | April 26, 2021|Uncategorized|

Sridhar Kundu : Sr. Research Analyst, Bharti Institute of Public Policy Context How sensitive are you about the poor in our country? Can you give up one meal in a week? If yes, you can help more than 100 million people stuck below poverty line [...]

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Gender Equality Starts With You
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By | April 22, 2021|Uncategorized|

Neetu Kapasi - AMPPP Batch 2020-21 Why equality is important at home, workplace and society Women characterise roughly half of the world’s population but merely 26.5 per cent are part of the workforce globally, as per ILO World Employment Social Outlook Study, 2018. The situation [...]

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Comments on the Revised Draft Financial Code
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By | January 8, 2021|Uncategorized|

Business Insider published Mandar Kagade’s op-ed on "Why a sovereign bad bank is a bad idea" as part  of series on "Expectations from the Budget". Mandar is an  Analyst at  the Bharti Institute of Public Policy. DISCLAIMER : Any comments, speeches, articles, blogs, podcasts, videos/vlogs, opposite the [...]

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Knowledge Dissemination seminar on ‘Is your marketing organisation ready for what next?’
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By | December 21, 2020|Uncategorized|

Presented By: Professor Sundar Bharadwaj, The Coca Cola Company Chair Professor of Marketing, Terry College of Business, University of Georgia Date: December 10, 2020 Time: 5:30 pm – 6:30 pm Compiled by Minal Agarwal, Manager ISB-CBM Professor Sundar Bharadwaj presented a webinar for ISB-CBM based [...]

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Panel discussion on Agricultural Innovation and Consumer Markets: Benefits and Challenges for Telangana Sona
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By | November 30, 2020|Uncategorized|

Distinguished Speakers: Dr. Janardhan Reddy, IAS, APC and Secretary of Department of Agriculture, Government of Telangana; Dr. Praveen Rao, Vice-Chancellor of Professor Jayashankar Telangana State Agricultural University (PJTSAU); Mr. Ravikanth Reddy, Marketing Director, Ganga Calibration Services Pvt Ltd. And Founder Admin – The Great Hyderabad [...]

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ISB-CBM’s Knowledge Creation Seminar on “Cross selling B2B Services”
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By | November 10, 2020|Uncategorized|

Presenters: Professor Vamsi Kanuri, Assistant Professor of Marketing, University of Notre Dame Ms. Jigyasa Kishore, Global Director, Moglix Professor Kiran Pedada, Assistant Professor of Marketing and BAT Research Fellow, Indian School of Business (Moderator) Date: November 04, 2020 Time: 6:30 to 7:30 PM Compiled by: [...]

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Account Based Marketing (ABM)
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By | November 6, 2020|Uncategorized|

Panelist: Prof. Piyush Kumar, Associate Professor of Marketing at Terry College of Business, University of Georgia Prof. D.V.R. Seshadri, Clinical Professor of Marketing at Indian School of Business and Shivina Kumar, Senior Brand & Communications Manager at WixAnswers.com Date: October 22, 2020 Time: 6 – [...]

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Knowledge Creation Seminar on “Do Activity Based Incentives Plan Work? Evidence from a Large-Scale Field Experiment”
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By | September 7, 2020|Uncategorized|

Panelists: Prof. Madhu Viswanathan, Assistant Professor, Indian School of Business, Mr. Satya Mahesh Kallakuru, Head of Business Excellence, Emcure Pharmaceuticals, Mr. Ajay Kumar Mishra, Chief Marketing, Tata Steel Limited and Prof. Raghuram Bommaraju, Assistant Professor, Indian School of Business [Moderator] Date: September 03, 2020 Compiled [...]

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Panel discussion on “Marketing and Selling Strategy in Turbulent Times”
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By | August 11, 2020|Uncategorized|

Panelists: Prof. S. Arunachalam, Assistant Professor, Indian School of Business, Ms. Anindita Banik, Founder, and CEO at SmartWinnr and Mr. Shiladitya Mallik, Chief Business Officer at SmartWinnr Date: August 7, 2020 Compiled by Minal Agarwal, Manager, ISB-Centre for Business Markets COVID-19 pandemic has adversely affected [...]

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Panel discussion on Sales Incentives: Best Practices for Improving Business Results
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By | July 27, 2020|Uncategorized|

Panelists: Prof. Raghuram Bommaraju, Senior Assistant Professor, Indian School of Business [Moderator], Ms. Aarti Chandra, Associate Director, India Total Reward Leads, Pepsico and Mr. Varun Gupta, Chief Executive Officer, Atmax Technologies Date: July 24, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets Sales [...]

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Business Storytelling for Establishing Trust
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By | July 15, 2020|Uncategorized|

Masterclass By Phil Zerrillo, Deputy Dean and Practice Professor of Marketing Strategy, Indian School of Business; D.V.R. Seshadri, Clinical Professor of Business in the Marketing Area & Director ISB-CBM, Indian School of Business; and Rajesh Pandit, Management Consultant Date: July 10, 2020 Compiled by: Minal [...]

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B2B2C: The Collision of B2B and B2C Markets and the Implication for Marketers
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By | July 6, 2020|Uncategorized|

Fireside Chat By Professor Prakash Bagri, Associate Dean - Corporate Engagement, Indian School of Business, Professor Ashish Sinha, Professor of Marketing at UTS Business School and Senior Research Fellow at Indian School of Business, Mr. Rahul Kohli, Advisor Higher Education, and Mr. Santosh Nema, Founder [...]

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Value Articulation
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By | June 29, 2020|Uncategorized|

Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available through online platforms and all kinds of information available on [...]

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Building Firewall of Customer Loyalty
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By | June 14, 2020|Uncategorized|

Webinar by Mr. Rajesh Pandit, Management Consultant Date: June 11, 2020 Compiled by: Minal Agarwal, Manger, ISB-Centre for Business Markets Tia, who turned ten yesterday, had many plans for her birthday. She wanted her tenth birthday to be a memorable one. Her parents were planning [...]

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Account Management Strategies
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By | June 8, 2020|Uncategorized|

Webinar by Professor Kiran Pedada, Assistant Professor Marketing, ISB Date: June 5, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The quote from Abraham [...]

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Time for Nature – Time for Sustainable Agriculture: New India Farming
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By | June 5, 2020|Uncategorized|

Nature’s dangerous decline is dotted with recurrent catastrophes of epic proportions. Unprecedented rate of species extinction, nearly 10 lakh species threatened with extinction, breakdown and decline of indigenous communities, it is now time to focus on and to restore nature. ‘Time for Nature’ has come [...]

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B2B Sales in the Digital Era
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By | May 19, 2020|Uncategorized|

Webinar by Professor George John, Professor of Marketing, Carlson School of Management, University of Minnesota and Professor Madhu Viswanathan, Assistant Professor, Indian School of Business (ISB) Date of Webinar: May 14, 2020 Compiled by: Ms. Minal Agarwal, Manager, Centre for Business Markets at Indian School [...]

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Opportunities and Challenges for India in the new world order of the Post-COVID-19 world
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By | May 16, 2020|Uncategorized|

Prof. D.V.R. Seshadri in discussion with Dr. Shailendra Kumar Joshi, IAS (Retd.), Advisor, Government of Telangana, and Chief Secretary (Retd.), Government of Telangana on Wednesday, April 29, 2020 Introduction about the Speaker by D.V.R. Seshadri: Dr. Shailendra Joshi is an IAS (Retd.) officer and former [...]

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A Class that was…
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By | April 12, 2020|Uncategorized|

It was as if an invisible hand picked the 601 of us from different cities and different times in our lives and put us all in that gorgeous campus in Hyderabad. If we were to chalk alternate realities for each of us for the bygone [...]

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Daring Brands in demanding, discriminating developed markets: How developing market brands need to work smarter, not just harder to become premium global brands.
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By | January 13, 2020|Uncategorized|

There are several studies that show that developing market brands suffer from country of origin disadvantage or “liabilities of origin,” and these perceptions are very difficult to change quickly because of heuristics or mental shortcuts people take to make decisions. “Marketing research has conclusively demonstrated [...]

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Welcome to SRITNE Tech Talks
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By | December 28, 2019|Uncategorized|

The Srini Raju Centre for IT and Networked Economy undertakes cutting edge research in the field of IT and ICT. This blog would be a reflection of the thought process of the research and the researchers at the Centre. Through this blog, we would like [...]

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Young Thinkers’ Conference 2019 – Force for Good
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By | October 22, 2019|Uncategorized|

In partnership with the British Deputy High Commission Chandigarh, we organised the Young Thinkers’ Conference 2019 (YTC2019) on October 17, 2019, at our Mohali campus. With 10 panellists and about 100 participants, this half-day conference posed two-panel discussions, each covering a thematic topic: Strengthening Multiculturalism [...]

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Spirit of ISB- Neha
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By | February 20, 2018|Uncategorized|

The rich diversity at ISB is best captured through the various student driven initiatives on campus. Every student brings along a unique talent and helps enhance the student life experience at ISB. One such popular initiative which is providing interim relief to students from the [...]

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Embracing ISB to Find Yourself – By Arpitta Jerath Co2018
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By | January 29, 2018|Uncategorized|

As clichéd as it sounds, but it seems like only yesterday that we came to the Indian School of Business, prepared (or so we thought!) to take on the biggest leap of our lives. We added ourselves to numerous WhatsApp groups, attended meet ups, ‘connected’ [...]

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How do we evaluate PGP applicants
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By | September 26, 2017|Uncategorized|

With just 20 more days left for the Cycle -1 deadline, we thought we should share a glimpse of what we look for in a candidate and how we evaluate applications and some tips on how can you strengthen your application. We believe that “People [...]

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