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So far ISB - Centre for Business Markets has created 4 blog entries.

Daring Brands in demanding, discriminating developed markets: How developing market brands need to work smarter, not just harder to become premium global brands.

By | January 13, 2020|Uncategorized|

There are several studies that show that developing market brands suffer from country of origin disadvantage or “liabilities of origin,” and these perceptions are very difficult to change quickly because of heuristics or mental shortcuts people take to make decisions. “Marketing research has conclusively demonstrated [...]

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Top 5 Benefits to Businesses from Key Account Management

By | December 10, 2019|B2B Customer Engagement|

According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes [...]

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Breaking New Ground with Binet and Field’s latest B2B Research

By | November 25, 2019|Business-to-Business Marketing|

B2B is estimated to be a $1 trillion global market opportunity. A recent study by NetApp and Zinnov shows that between 2014 and 2018, the number of B2B startups in India more than tripled from 900 to 3,200. B2B startups grew from 26% in 2014 [...]

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