Perspectives from ISB

B2B Customer Engagement

Customer Engagement

Masterclass by Prof. D.V.R.Seshadri, Clinical Professor in Marketing Area at ...

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The Imperative for Marketing Excellence

[Based on the article: “Marketing Excellence: Nature, Measurement, and ...

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Top 5 Benefits to Businesses from Key Account Management

According to a recent Harvard Business Review article, depending on the indus...

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