Designing an effective loyalty program to incentivize consumption of fruits and vegetables: The case of peri-urban Hyderabad

By | August 11th, 2020|Operations Management|

By Arindam Debbarma, Analyst, MIHM Fruits and vegetables (FV) are an integral part of what constitutes a healthy diet, which in turn helps in preventing malnutrition as well as a range of non-communicable diseases (NCDs) [1]. Nevertheless, socioeconomically disadvantaged people consume fewer fruits and vegetables, and thus, they are at higher risk for diseases [2]. According to [...]