B2B2C: The Collision of B2B and B2C Markets and the Implication for Marketers

By | July 6th, 2020|Uncategorized|

Fireside Chat By Professor Prakash Bagri, Associate Dean - Corporate Engagement, Indian School of Business, Professor Ashish Sinha, Professor of Marketing at UTS Business School and Senior Research Fellow at Indian School of Business, Mr. Rahul Kohli, Advisor Higher Education, and Mr. Santosh Nema, Founder and Chief Executive Officer of bmatpro.com, a B2B e-commerce site [...]

5 skills that can get you a secured job

By | July 2nd, 2020|Indian Businesses, Indian Economy|

Written by Astha Sharma, Senior Manager, ISB-Centre for Business Markets Inspired by “5 skills experts say workers should master right now” by Abigail Hess, Published in CNBC Make It on June 9, 2020 The Covid-19 crisis did not only introduce the world to "lockdown." It brought the economies of economically powerful countries to a standstill. [...]

Value Articulation

By | June 29th, 2020|Uncategorized|

Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available through online platforms and all kinds of information available on the Internet, the shelf life of products is becoming shorter [...]

Sales as Process: Developing a Selling Mindset

By | June 19th, 2020|Uncategorized|

Webinar by Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Marketing Faculty at Indian School of Business (ISB) Date: Wednesday, June 17, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) It is not surprising that the sales staff in any organization are usually the best-paid group, since Sales [...]

The Imperative for Marketing Excellence

By | June 14th, 2020|B2B Customer Engagement, Business-to-Business Marketing|

[Based on the article: "Marketing Excellence: Nature, Measurement, and Investor Valuations," by Christian Homburg, Marcus Theel, and Sebastian Hohenberg, published in the Journal of Marketing (Online version, dated: June 3, 2020.)] By Astha Sharma, ISB-Centre for Business Markets According to Christian Homburg, Marcus Theel, and Sebastian Hohenberg, the authors of the above article, “Marketing Excellence” [...]

Building Firewall of Customer Loyalty

By | June 14th, 2020|Uncategorized|

Webinar by Mr. Rajesh Pandit, Management Consultant Date: June 11, 2020 Compiled by: Minal Agarwal, Manger, ISB-Centre for Business Markets Tia, who turned ten yesterday, had many plans for her birthday. She wanted her tenth birthday to be a memorable one. Her parents were planning to make it a special birthday for her. The lockdown [...]

Will India really gain from the Covid-19 crisis?

By | June 10th, 2020|Indian Businesses|

The Indian government is trying hard to woo the companies, who are contemplating or have received directives from their corporate headquarters, to move their operations out of China as part of the response to the Covid-19 crisis. Industry pundits and observers in India are eagerly waiting for this to unfold, to address the issues relating [...]

Account Management Strategies

By | June 8th, 2020|Uncategorized|

Webinar by Professor Kiran Pedada, Assistant Professor Marketing, ISB Date: June 5, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The quote from Abraham Lincoln highlights the importance of the time that should be [...]

Creativity vs. Corona: How Innovative Minds Enlist to Save Humanity

By | May 27th, 2020|Impact of COVID-19|

Prof. Shlomo Maital – Samuel Neaman Institute For National Policy Research Technion-Israel Institute of Technology Webcast: May 26/2020 Abstract Flexibility; agility; resilience. These three essential qualities of innovators have come to the fore, during the current pandemic. I will recount how Israeli scientists and engineers have responded to pressing needs, by asking, what do I [...]

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