Knowledge Dissemination seminar on ‘Is your marketing organisation ready for what next?’

By | December 21st, 2020|Uncategorized|

Presented By: Professor Sundar Bharadwaj, The Coca Cola Company Chair Professor of Marketing, Terry College of Business, University of Georgia Date: December 10, 2020 Time: 5:30 pm – 6:30 pm Compiled by Minal Agarwal, Manager ISB-CBM Professor Sundar Bharadwaj presented a webinar for ISB-CBM based on his latest research article 'Is your Marketing organisation ready [...]

Panel discussion on Agricultural Innovation and Consumer Markets: Benefits and Challenges for Telangana Sona

By | November 30th, 2020|Uncategorized|

Distinguished Speakers: Dr. Janardhan Reddy, IAS, APC and Secretary of Department of Agriculture, Government of Telangana; Dr. Praveen Rao, Vice-Chancellor of Professor Jayashankar Telangana State Agricultural University (PJTSAU); Mr. Ravikanth Reddy, Marketing Director, Ganga Calibration Services Pvt Ltd. And Founder Admin – The Great Hyderabad Food and Travel Club; Professor Manish Gangwar, Associate Professor Marketing, [...]

ISB-CBM’s Knowledge Creation Seminar on “Cross selling B2B Services”

By | November 10th, 2020|Uncategorized|

Presenters: Professor Vamsi Kanuri, Assistant Professor of Marketing, University of Notre Dame Ms. Jigyasa Kishore, Global Director, Moglix Professor Kiran Pedada, Assistant Professor of Marketing and BAT Research Fellow, Indian School of Business (Moderator) Date: November 04, 2020 Time: 6:30 to 7:30 PM Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets ISB-Centre for Business [...]

Account Based Marketing (ABM)

By | November 6th, 2020|Uncategorized|

Panelist: Prof. Piyush Kumar, Associate Professor of Marketing at Terry College of Business, University of Georgia Prof. D.V.R. Seshadri, Clinical Professor of Marketing at Indian School of Business and Shivina Kumar, Senior Brand & Communications Manager at WixAnswers.com Date: October 22, 2020 Time: 6 – 7 PM Compiled by Minal Agarwal, Manager ISB-CBM Technological innovation [...]

Knowledge Creation Seminar on “Do Activity Based Incentives Plan Work? Evidence from a Large-Scale Field Experiment”

By | September 7th, 2020|Uncategorized|

Panelists: Prof. Madhu Viswanathan, Assistant Professor, Indian School of Business, Mr. Satya Mahesh Kallakuru, Head of Business Excellence, Emcure Pharmaceuticals, Mr. Ajay Kumar Mishra, Chief Marketing, Tata Steel Limited and Prof. Raghuram Bommaraju, Assistant Professor, Indian School of Business [Moderator] Date: September 03, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets ISB-Centre for [...]

Panel discussion on “Marketing and Selling Strategy in Turbulent Times”

By | August 11th, 2020|Uncategorized|

Panelists: Prof. S. Arunachalam, Assistant Professor, Indian School of Business, Ms. Anindita Banik, Founder, and CEO at SmartWinnr and Mr. Shiladitya Mallik, Chief Business Officer at SmartWinnr Date: August 7, 2020 Compiled by Minal Agarwal, Manager, ISB-Centre for Business Markets COVID-19 pandemic has adversely affected businesses globally. Organisations are confused and uncertain about their future. [...]

Panel discussion on Sales Incentives: Best Practices for Improving Business Results

By | July 27th, 2020|Uncategorized|

Panelists: Prof. Raghuram Bommaraju, Senior Assistant Professor, Indian School of Business [Moderator], Ms. Aarti Chandra, Associate Director, India Total Reward Leads, Pepsico and Mr. Varun Gupta, Chief Executive Officer, Atmax Technologies Date: July 24, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets Sales incentives are the crucial drivers in improving the performance of [...]

Business Storytelling for Establishing Trust

By | July 15th, 2020|Uncategorized|

Masterclass By Phil Zerrillo, Deputy Dean and Practice Professor of Marketing Strategy, Indian School of Business; D.V.R. Seshadri, Clinical Professor of Business in the Marketing Area & Director ISB-CBM, Indian School of Business; and Rajesh Pandit, Management Consultant Date: July 10, 2020 Compiled by: Minal Agarwal, Manager ISB-CBM and Astha Sharma, Senior Manager, ISB-CBM Stories [...]

B2B2C: The Collision of B2B and B2C Markets and the Implication for Marketers

By | July 6th, 2020|Uncategorized|

Fireside Chat By Professor Prakash Bagri, Associate Dean - Corporate Engagement, Indian School of Business, Professor Ashish Sinha, Professor of Marketing at UTS Business School and Senior Research Fellow at Indian School of Business, Mr. Rahul Kohli, Advisor Higher Education, and Mr. Santosh Nema, Founder and Chief Executive Officer of bmatpro.com, a B2B e-commerce site [...]

Value Articulation

By | June 29th, 2020|Uncategorized|

Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available through online platforms and all kinds of information available on the Internet, the shelf life of products is becoming shorter [...]

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