Customer Engagement

By | August 4th, 2020|B2B Customer Engagement, Business-to-Business Marketing, Businesses|

Masterclass by Prof. D.V.R.Seshadri, Clinical Professor in Marketing Area at Indian School of Business, Mr. Rajesh Pandit, Management Consultant, and Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Professor in Marketing Area (Practise) at ISB Date: Thursday July 30, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) What [...]

Impact of COVID-19 on Indian Businesses

By | April 6th, 2020|Businesses, Digital Transformation, Impact of COVID-19, Indian Businesses, Indian Economy|

The world is currently facing its greatest crisis, the COVID-19, which is referred to as ‘Third World War.’ The pandemic has impacted significantly the economic and financial well-being of millions of people and organisations globally. There is a complete or partial lockdown in more than half of the economies in the world, to prevent the [...]

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