Excerpts of the Talk: ‘Future of Work, Jobs and Careers after COVID-19’

By | April 21st, 2020|Business-to-Business Marketing|

Excerpts of the Talk: ‘Future of Work, Jobs and Careers after COVID-19,’ Talk by Mr. Sanjiv Mehta, Chairman & MD, Hindustan Unilever, Moderated by Mr. Ronnie Screwvala, first-generation Indian entrepreneur and philanthropist Dated: April 8, 2020 This is a summary of a very insightful recent talk on how markets could change after the COVID 19 [...]

The B2B Elements of Value

By | November 14th, 2019|Business-to-Business Marketing|

Value as a cornerstone in B2B is a familiar idea. And the value is arrived at through the various value elements. Traditionally, these value elements were all understood to be equally important. New research by Almquist, Cleghorn, and Sherer (2018) finds that there is a hierarchy of elements, which have probably emerged through the evolution [...]

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