ISB Blog

Perspectives from ISB

Centre for Business Innovation

Knowledge Dissemination seminar on ‘Is your marketing organisation ready for what next?’

Presented By: Professor Sundar Bharadwaj, The Coca Cola Company Chair Profess...

Panel discussion on Agricultural Innovation and Consumer Markets: Benefits and Challenges for Telangana Sona

Distinguished Speakers: Dr. Janardhan Reddy, IAS, APC and Secretary of Depart...

ISB-CBM’s Knowledge Creation Seminar on “Cross selling B2B Services”

Presenters: Professor Vamsi Kanuri, Assistant Professor of Marketing, Univers...

Account Based Marketing (ABM)

Panelist: Prof. Piyush Kumar, Associate Professor of Marketing at Terry Colle...

Knowledge Creation Seminar on “Do Activity Based Incentives Plan Work? Evidence from a Large-Scale Field Experiment”

Panelists: Prof. Madhu Viswanathan, Assistant Professor, Indian School of Bus...

Panel discussion on “Marketing and Selling Strategy in Turbulent Times”

Panelists: Prof. S. Arunachalam, Assistant Professor, Indian School of Busine...

Customer Engagement

Masterclass by Prof. D.V.R.Seshadri, Clinical Professor in Marketing Area at ...

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Panel discussion on Sales Incentives: Best Practices for Improving Business Results

Panelists: Prof. Raghuram Bommaraju, Senior Assistant Professor, Indian Schoo...

Business Storytelling for Establishing Trust

Masterclass By Phil Zerrillo, Deputy Dean and Practice Professor of Marketing...

What is anti-dumping duty?

This blog seeks to decode what is meant by dumping, what is anti-dumping duty...

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B2B2C: The Collision of B2B and B2C Markets and the Implication for Marketers

Fireside Chat By Professor Prakash Bagri, Associate Dean – Corporate En...

5 skills that can get you a secured job

Written by Astha Sharma, Senior Manager, ISB-Centre for Business Markets Insp...

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