Panel discussion on “Marketing and Selling Strategy in Turbulent Times”

By | August 11th, 2020|Uncategorized|

Panelists: Prof. S. Arunachalam, Assistant Professor, Indian School of Business, Ms. Anindita Banik, Founder, and CEO at SmartWinnr and Mr. Shiladitya Mallik, Chief Business Officer at SmartWinnr Date: August 7, 2020 Compiled by Minal Agarwal, Manager, ISB-Centre for Business Markets COVID-19 pandemic has adversely affected businesses globally. Organisations are confused and uncertain about their future. [...]

Customer Engagement

By | August 4th, 2020|B2B Customer Engagement, Business-to-Business Marketing, Businesses|

Masterclass by Prof. D.V.R.Seshadri, Clinical Professor in Marketing Area at Indian School of Business, Mr. Rajesh Pandit, Management Consultant, and Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Professor in Marketing Area (Practise) at ISB Date: Thursday July 30, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) What [...]

Panel discussion on Sales Incentives: Best Practices for Improving Business Results

By | July 27th, 2020|Uncategorized|

Panelists: Prof. Raghuram Bommaraju, Senior Assistant Professor, Indian School of Business [Moderator], Ms. Aarti Chandra, Associate Director, India Total Reward Leads, Pepsico and Mr. Varun Gupta, Chief Executive Officer, Atmax Technologies Date: July 24, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets Sales incentives are the crucial drivers in improving the performance of [...]

Business Storytelling for Establishing Trust

By | July 15th, 2020|Uncategorized|

Masterclass By Phil Zerrillo, Deputy Dean and Practice Professor of Marketing Strategy, Indian School of Business; D.V.R. Seshadri, Clinical Professor of Business in the Marketing Area & Director ISB-CBM, Indian School of Business; and Rajesh Pandit, Management Consultant Date: July 10, 2020 Compiled by: Minal Agarwal, Manager ISB-CBM and Astha Sharma, Senior Manager, ISB-CBM Stories [...]

What is anti-dumping duty?

By | July 13th, 2020|Business-to-Business Marketing, Indian Businesses, Indian Economy|

This blog seeks to decode what is meant by dumping, what is anti-dumping duty and why it is important for business managers to understand these terms. In economics, dumping is when manufacturers export a product to another country at a price below the fair market price, which can hurt the local manufacturers in the importing [...]

B2B2C: The Collision of B2B and B2C Markets and the Implication for Marketers

By | July 6th, 2020|Uncategorized|

Fireside Chat By Professor Prakash Bagri, Associate Dean - Corporate Engagement, Indian School of Business, Professor Ashish Sinha, Professor of Marketing at UTS Business School and Senior Research Fellow at Indian School of Business, Mr. Rahul Kohli, Advisor Higher Education, and Mr. Santosh Nema, Founder and Chief Executive Officer of bmatpro.com, a B2B e-commerce site [...]

5 skills that can get you a secured job

By | July 2nd, 2020|Indian Businesses, Indian Economy|

Written by Astha Sharma, Senior Manager, ISB-Centre for Business Markets Inspired by “5 skills experts say workers should master right now” by Abigail Hess, Published in CNBC Make It on June 9, 2020 The Covid-19 crisis did not only introduce the world to "lockdown." It brought the economies of economically powerful countries to a standstill. [...]

Value Articulation

By | June 29th, 2020|Uncategorized|

Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available through online platforms and all kinds of information available on the Internet, the shelf life of products is becoming shorter [...]

Sales as Process: Developing a Selling Mindset

By | June 19th, 2020|Uncategorized|

Webinar by Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Marketing Faculty at Indian School of Business (ISB) Date: Wednesday, June 17, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) It is not surprising that the sales staff in any organization are usually the best-paid group, since Sales [...]

The Imperative for Marketing Excellence

By | June 14th, 2020|B2B Customer Engagement, Business-to-Business Marketing|

[Based on the article: "Marketing Excellence: Nature, Measurement, and Investor Valuations," by Christian Homburg, Marcus Theel, and Sebastian Hohenberg, published in the Journal of Marketing (Online version, dated: June 3, 2020.)] By Astha Sharma, ISB-Centre for Business Markets According to Christian Homburg, Marcus Theel, and Sebastian Hohenberg, the authors of the above article, “Marketing Excellence” [...]

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