Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available through online platforms and all kinds of information available on the Internet, the shelf life of products is becoming shorter [...]
Webinar by Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Marketing Faculty at Indian School of Business (ISB) Date: Wednesday, June 17, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) It is not surprising that the sales staff in any organization are usually the best-paid group, since Sales [...]
[Based on the article: "Marketing Excellence: Nature, Measurement, and Investor Valuations," by Christian Homburg, Marcus Theel, and Sebastian Hohenberg, published in the Journal of Marketing (Online version, dated: June 3, 2020.)] By Astha Sharma, ISB-Centre for Business Markets According to Christian Homburg, Marcus Theel, and Sebastian Hohenberg, the authors of the above article, “Marketing Excellence” [...]
Webinar by Mr. Rajesh Pandit, Management Consultant Date: June 11, 2020 Compiled by: Minal Agarwal, Manger, ISB-Centre for Business Markets Tia, who turned ten yesterday, had many plans for her birthday. She wanted her tenth birthday to be a memorable one. Her parents were planning to make it a special birthday for her. The lockdown [...]
The Indian government is trying hard to woo the companies, who are contemplating or have received directives from their corporate headquarters, to move their operations out of China as part of the response to the Covid-19 crisis. Industry pundits and observers in India are eagerly waiting for this to unfold, to address the issues relating [...]
Webinar by Professor Kiran Pedada, Assistant Professor Marketing, ISB Date: June 5, 2020 Compiled by: Minal Agarwal, Manager, ISB-Centre for Business Markets “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The quote from Abraham Lincoln highlights the importance of the time that should be [...]
By Minal Agarwal, Manager, ISB-Centre for Business Markets Are cash transactions going to be obsolete and be completely phased out? Is COVID-19 going to erode the cash system ultimately? If not eliminate the use of cash, will it speed up the process of moving towards a cashless economy? Life is certainly not going back to [...]
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