Reflections – Cognizant Chennai Trip

By | September 1, 2016|Uncategorized|

It was a reflection of the strong strategic partnership between Cognizant and Indian School of Business (ISB) when the Cognizant leadership spared ample time for the ISB student delegation. In some sense this reflects the seriousness of both the entities to appreciate talent and diverse skills. On one side is a premium business school, an [...]

Changing Landscape of Indian Power sector – ISB Students learn from the Industry leaders

By | August 10, 2016|Uncategorized|

The Indian power sector is undergoing a significant change that has redefined the industry outlook. Sustained economic growth continues to drive electricity demand in India. Government of India’s focus on attaining ‘Power for all’ has accelerated capacity addition in the country. On the renewables front, India has set a target to have 175 GW power [...]

How do sellers price cars with trade-ins?

By | September 29, 2014|Marketing Club|

When buying a new car, does the decision to trade-in your old car matter for the price of the new one? Recent research by Prof. Anthony Dukes of the University of Southern California and the Indian School of Business suggests that it does. He and his co-authors Prof.Ohjin Kwon, Prof. S. Siddarth, and Prof. Jorge [...]

The Evolution of PR – Edelman perspective

By | September 25, 2014|Marketing Club|

We were privileged to have on campus Mr. Robert Holdheim, Edelman CEO – Middle East, Africa, South Asia CEO, along with the Ms. Ipshita Sen, Head of Operations & Employee Engagement and Mr. Pankaj Suri, India HR head. Edelman is the world’s largest independently owned public relations firm with revenues of over $734 million annually [...]

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