How do sellers price cars with trade-ins?

By | September 29th, 2014|Marketing Club|

When buying a new car, does the decision to trade-in your old car matter for the price of the new one? Recent research by Prof. Anthony Dukes of the University of Southern California and the Indian School of Business suggests that it does. He and his co-authors Prof.Ohjin Kwon, Prof. S. Siddarth, and Prof. Jorge [...]

The Evolution of PR – Edelman perspective

By | September 25th, 2014|Marketing Club|

We were privileged to have on campus Mr. Robert Holdheim, Edelman CEO – Middle East, Africa, South Asia CEO, along with the Ms. Ipshita Sen, Head of Operations & Employee Engagement and Mr. Pankaj Suri, India HR head. Edelman is the world’s largest independently owned public relations firm with revenues of over $734 million annually [...]

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