Value Articulation
Webinar by: D.V.R. Seshadri, Clinical Professor in Marketing Area, ISB and Rajesh Pandit, Management Consultant Date: June 25, 2020 Compiled by: Minal Agarwal, Manager, ISB- Centre for Business Markets With a plethora of products available [...]
Professor Sudhir Voleti Masterclass on Marketing 101 for PGPpro
“When entire industry believes the same thing, there is a huge blind spot” of opportunity hidden somewhere that everyone is missing out on. This was one of the many pearls of wisdom that Sudhir Voleti, [...]
Family Business Updates – June 26, 2020
Noel Tata may be inducted as Director on Tata Sons' board: Report - https://www.moneycontrol.com/news/business/noel-tata-may-be-inducted-as-director-on-tata-sons-board-report-5447701.html Jio poised to play key role in development of 5G ecosystem in India: RIL -https://www.livemint.com/companies/news/jio-poised-to-play-key-role-in-development-of-5g-ecosystem-in-india-ril-11592992823777.html The Hinduja dispute: Four brothers and a [...]
Sales as Process: Developing a Selling Mindset
Webinar by Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Marketing Faculty at Indian School of Business (ISB) Date: Wednesday, June 17, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business [...]
Family Business Updates – 19 June, 2020
Billionaire Radhakishan Damani considers taking control of India Cements - https://economictimes.indiatimes.com/markets/stocks/news/billionaire-damani-considers-taking-control-of-india-cements/articleshow/76417890.cms Saudi wealth fund PIF takes stake in Jio Platforms for ₹11,367 crore - https://www.livemint.com/news/india/saudi-wealth-fund-pif-takes-stake-in-jio-platforms-for-rs11-367-crore-11592243181671.html Muthoot Finance shows how gold comes to rescue during crises -https://www.livemint.com/market/mark-to-market/muthoot-finance-brings-cheer-to-investors-as-gold-shines-during-pandemic-11592452483395.html Dr [...]
The Imperative for Marketing Excellence
[Based on the article: "Marketing Excellence: Nature, Measurement, and Investor Valuations," by Christian Homburg, Marcus Theel, and Sebastian Hohenberg, published in the Journal of Marketing (Online version, dated: June 3, 2020.)] By Astha Sharma, ISB-Centre [...]