Panel discussion on “Marketing and Selling Strategy in Turbulent Times”

By | August 11th, 2020|Uncategorized|

Panelists: Prof. S. Arunachalam, Assistant Professor, Indian School of Business, Ms. Anindita Banik, Founder, and CEO at SmartWinnr and Mr. Shiladitya Mallik, Chief Business Officer at SmartWinnr Date: August 7, 2020 Compiled by Minal Agarwal, Manager, ISB-Centre for Business Markets COVID-19 pandemic has adversely affected businesses globally. Organisations are confused and uncertain about their future. [...]

Customer Engagement

By | August 4th, 2020|B2B Customer Engagement, Business-to-Business Marketing, Businesses|

Masterclass by Prof. D.V.R.Seshadri, Clinical Professor in Marketing Area at Indian School of Business, Mr. Rajesh Pandit, Management Consultant, and Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Professor in Marketing Area (Practise) at ISB Date: Thursday July 30, 2020 Compiled by Astha Sharma, Senior Manager, ISB-Centre for Business Markets (CBM) What [...]

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