According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s business. Similarly, Tetra Pak earns [...]
- Daring Brands in demanding, discriminating developed markets: How developing market brands need to work smarter, not just harder to become premium global brands.
- Top 5 Benefits to Businesses from Key Account Management
- Breaking New Ground with Binet and Field’s latest B2B Research
- The B2B Elements of Value
Avatars by Sterling Adventures