Data, Machine Learning, and Digital Marketing

By | September 14, 2016|Business Technology Club|

Have you ever wondered how you see advertisements of related things you recently searched for on the internet? How do marketers know what you are looking for? Before the days of digital marketing, companies had very few data points to count on and strategy was heavily driven by intuition. As technology evolves, the number of [...]

Na Jao Ma

By | September 14, 2016|Student life|

Her eyes imploring, he finally figures it out, It must be her bed sores, and he adjusted their snouts. ‘So jao ma’, he said, kissing her night, She responds, blinking enthusiastically despite her plight. He left, and the doctor’s words flashed again in his jaded mind, ‘A year is the max she has left, everyone [...]

Of Fears and Dreams

By | September 14, 2016|Student life|

The crack of light reveals he is afraid, trembling in fear, What happens to the dreams he held so very near? This is his only chance and he damn well knows it, What if he goes out there and blows it? You can always give up, give in; the little voice said, trying somehow to [...]

J&J – Touching a billion lives everyday!

By | September 8, 2016|Industrial|

On the August 25, 2016, around 30 students of Indian School of Business visited Johnson & Johnson Medical for an induction session. It was organized by Ms. Richa Sharma, Sr. Specialist -Talent Acquisition, along with the Marketing and Healthcare Clubs at ISB. For some students it was an eye opener to the world of healthcare, [...]

Johnson & Johnson Session at ISB

By | September 6, 2016|Healthcare Club|

There has been a long and fruitful association between ISB students and Johnson & Johnson. On Tuesday,  August 9, 2016, we got to know exactly why. During an informative and a very enjoyable session with Mr. Aravind Viswanathan and Ms. Naomi Cragg we learnt what it’s like to work at J&J. The number of products [...]

Zomato – WTF (Where’s the food?)

By | September 6, 2016|Industrial|

A team of 12 students from ISB campuses of Hyderabad and Mohali visited Zomato's sprawling headquarters in Gurgaon. They were introduced by Swati (HR) to Paras Arora, Product Manager, Content (ISB Co12), and Gaurav Gupta (IIM-Calcutta Co05, ATKearney) spearheading the Global growth. The duo took the team through the internal divisions of Zomato that included [...]

The Importance of Organizational Behavior in Emerging Markets

By | September 1, 2016|Emerging Markets Club, General Management Club|

In an increasingly globalized world, the emerging markets are  banking on competitive advantage and technological innovation. Under the context of Management of Organizations (MGTO) in Term 3, the student community was interested to know the importance of the principles of Organizational Behavior applied to emerging markets. Prof Jim Schmidtke agreed to expound on this topic [...]

The Speed Advantage of High Frequency Trading

By | September 1, 2016|Finance Club|

With information about High Frequency Trading doing the rounds, there was quite an interest among the student community. Prof Ramabhadran S Thirumalai had recently expounded on HFT in a recent forum. He agreed to throw more light on the subject, and given below is his analysis of different aspects of HFT. This article is based [...]

Freshdesk – Creativity and Exuberance at its Best

By | September 1, 2016|Industrial|

A student delegation from the Indian School of Business (ISB) visited one of the coolest offices in town – Freshdesk at Chennai. A growing start-up with a strength of about 800-1000, it is buzzing with technical innovation in the domain of Customer Support Software. If you dream of a fun workplace, you must take a [...]

Reflections – Cognizant Chennai trip

By | September 1, 2016|Industrial|

It was a reflection of the strong strategic partnership between Cognizant and Indian School of Business (ISB) when the Cognizant leadership spared ample time for the ISB student delegation. In some sense this reflects the seriousness of both the entities to appreciate talent and diverse skills. On one side is a premium business school, an [...]

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