Category Archives: Future of Work

How the 2019’s Top 25 Employee Favorite Firms in India operated in 2020, accounting for the pandemic shockwave?



LinkedIn released an article in April 2019, citing the top 25 firms with a firm size of at least 500 employees where the Indian skilled professionals aspired to work. Linkedin used the below-mentioned parameters to construct the list:

  1. Count of Job Posting views (Interest)
  2. Count of professionals viewing career’s page of the company (Engagement)
  3. Count of job-seekers connecting with the company (Job Demand)
  4. Company’s Retention Rate of Employees (Retention Rate)

The list of companies in the order as ranked by LinkedIn is as follows:

Flipkart (Walmart), Amazon, Oyo rooms, One97 Communications (Paytm), Uber, Swiggy, TCS, Zomato, Google, Reliance Industries, EY, Adobe, BCG, Yes Bank, IBM, Daimler Mercedes), Freshworks, Accenture, OLA Cabs, ICICI Bank, PWC, KPMG, L&T (and it’s subsidiary L&T InfoTech), Oracle, Qualcomm, and Deloitte.

Due to the lack of data points on Freshworks, we exclude it from our study and replace it with Deloitte to account for all the Big four accounting firms in our analysis. (Note: Deloitte was one of the “top 25 firms where India wants to work” list produced by Linkedin in 2018).

Things changed as of Mid-March 2020. The world started to witness the spread of the deadly coronavirus, an unanticipated event, the pandemic situation was in place. The country (India) witnessed a 2-month lockdown in the second quarter of 2020. The people of the country and the economy was disturbed. Many firms were not resilient to this shockwave. They suffered huge losses, lost their business, laid off their workforce. It was an unpleasant chain of events that had an economic and mental impact on the workforce. On the other hand, some firms were resilient to this shockwave by having the following characteristics:

  1. heavily tech-oriented nature of work & projects that can be handled remotely,
  2. a resilient business model and new initiatives that innovated solutions to help the populace during the pandemic and churned profits,
  3. finances to sustain losses and support their workforce.

We studied how this list of top 25 firms where the Indian workforce sought employment anticipating a successful career responded to the COVID-19 Crisis. We cite the Naukri Stepup Employee Survey data and the AmbitionBox Employee Reviews data (from Info Edge) to support our study.


We utilize the Survey conducted by Naukri during the pandemic as a part of their Stepup Insights Initiative. To uncover the insights from this survey data, we must first understand how the Survey was conducted and how Naukri aggregated employee responses.

Visit the link ( to understand the Survey outline and experience the framework used to collect the data. The framework asks the survey responders to talk about their firms’ response to COVID. Except for the Textual Review, all other responses collected are Boolean in Nature. After collecting the Boolean responses, for a company, they take the collective sum of the Boolean Responses and measure what fraction of total responses voted true for an option.

Figure-1 shows the number of responses collected by the firm name from our chosen top-25 list. The data is unbalanced as the survey sample was not restricted. Large Firms with a more prolonged presence in India had more reviews than smaller firms and firms with a comparatively shorter presence. The data is cross-sectional, and the data points were collected during and post-lockdown in India.

Figure-1: Survey Responses count by Company Name 

Note: The Survey Data is a sample set of opinions voiced by the employees on the benefits offered, hiring activities, and salary issues concerning their firm. The data points collected are largely anonymous, and the analysis results must be acknowledged objectively.


We have three insights to offer from this Survey on the chosen top 25 firms:

  1. Benefits provided to employees during the pandemic.
  2. Hiring Activities during the pandemic
  3. Salary related Insights during the pandemic


Figure-2: Benefits-Survey Visualization

The Survey collected responses on seven different types of benefits offered by employers to their employees during the pandemic. Out of these seven benefits, we can see that none of the employers have been reported to provide the benefit of essential commodities. This is acceptable because only the firms that employed minimum wage workers offered this particular benefit, and the minimum wage employees primarily do not actively participate in voluntary online surveys.

  1. The benefit of Work From Home:
Figure-2a: The Benefit of Remote Work

The Survey Data shows that, on average, 6 to 7 employees out of 10 at these 25 firms benefited from remote work allowance. Employees at Consulting and Technology firms (KPMG, EY, Delloite, PWC, TCS, Adobe, Oracle) had the highest remote work allowance. Employees at the Booming Startup Firms (OYO, Ola, Swiggy, Uber, Zomato) and Reliance (the largest Indian Conglomerate by Market Share) reported below-average remote work allowance.

2. The benefit of Work Place Sanitization:

Figure-2b: The Benefit of Work Place Sanitization

During the lockdown, only the essential workers were allowed to travel to their workplace by taking all necessary precautions; they benefited from Work Place Sanitization. Post-Lockdown, some employers urged the employees to go onsite for jobs that could not be taken care of remotely. Mercedes, ICICI Bank, and Yes Bank are the top 3 firms, with at least three on ten employees having workplace sanitization benefits. The lesser approval rating for this benefit implies that majorly Work From Home was in place.

3. The benefit of Job Security:

Figure-2c: The Benefit of Job Security

On average, only 1 in 10 employees reported the benefit of Job Security. TCS had the highest approval rating, with 47% of its Employees denoting assurance of no layoffs. KPMG, PWC, Amazon, Google, and EY are the other firms with at least 3 in 10 employees reporting Job Security benefits. Startups (Uber, Swiggy, OYO, Ola, Paytm), consulting firms (Accenture, BCG, Delloite), Manufacturing firms (Qualcomm, Mercedes), and software firms (Oracle, Adobe) offered no Job Security to their employees.

4. The benefit of Salary on time:

Figure-2d: The Benefit of Salary Credited on Time

On average, 5 out of 10 employees at these firms benefited from salary credited on time with no delays. OYO ranks last in this list, indicating that many of this firm’s employees faced hiccups receiving salaries on time.

5. The benefit of Employee Care Programs and Online Counseling:

Figure-2e: The benefit of Employe Care Programs and Online Counseling (Sorted by Employe Care Programs)
Figure-2f: The benefit of Employe Care Programs and Online Counseling (Sorted by Online Counseling)

On average, 2 in 10 employees reported the benefit of employee care programs, and 1 in 10 employees reported the benefit of Online Counseling. Qualcomm and Adobe took care of their employees by offering this benefit during the pandemic. Largely Tech Skilled labor and Employees at MNCs of international origin had the benefit of online counseling.


Figure-3: Hiring Trends Visualization

On Average, 3 in 10 employees reported Hiring Actively, 4 in 10 reported Hiring Freeze, 2 in 10 reported Layoffs in their departments at their firms. At Amazon India, 8 in 10 employees reported hiring activities at their firm in their departments. This was evident in many articles by reputed news outlets talking about amazon going on a hiring spree during the pandemic. Additionally, the combined value of Hiring Freeze and layoffs was lowest at Amazon. Flipkart Qualcomm and Google were the other firms with at least 5 in 10 employees reporting hiring activities. Employees at Swiggy, Uber, Ola, OYO, and Zomato (the most flourishing and well-known startups in India) reported the highest layoffs and lowest Hiring activity.

According to the Survey, there were very few employment offers canceled at these firms during the pandemic. On average, only 2 in 100 employees reported that their company canceled offer letters sent out to new hires.

Figure-4: Hiring Currently vs Hiring Layoff Plot

Figure-4 indicates that startups suffered the most in maintaining their workforce during the pandemic. Another interesting hiring pattern we get to see here is at Accenture, India. It fired thousands of employees during the pandemic and posted vacancies for 2x times the no. of employees it fired (Reference: While Accenture fires thousands, it is also hiring thousands ( When we take a closer look at what happened, we see that they fired labor in low-performing ranks and hired highly skilled, educated, and qualified labor in high-demand areas showing that the company witnessed a shift in the demand for new skills that supported ‘capacity building with speed’ during the pandemic.


Figure-5: Salary Trends Visualization

On average, 5 in 10 employees who didn’t lose their Job reported that the lockdown had no impact on their Salary, 2 in 10 reported that their appraisal cycle was delayed, 1 in 10 reported that the salary variables had an impact.

According to the Survey, Employees of OYO, Zomato, Uber, and Ola, suffered the impact of salary cuts and the salary not being credited the most. 62% of OYO Employees and 45.5 % of Zomato Employees who took the survey reported salary cuts.


We utilized 12099 reviews posted during the year 2020 for the chosen top 25 firms, to understand the variation in employee sentiment and ratings. Figure6 shows the count of review responses collected by company name.

Figure-6: Review Counts by Company Name


Figure-7: Time Series Rating Distribution


Figure-7: Time Series Sentiment Score Distribution


The collective Average of ratings and sentiments expressed by the employees across all the chosen 25 companies shows that the ratings and positive sentiment dropped sharply during the lockdown, and it continued to decrease until the end of the lockdown. Furthermore, there was a sharp spike during the month of June-the Unlock Phase. The declining trend recovers gradually to Jan-2020 levels by the end of the year 2020.


Quick adoption of Work from home is evident across all the top 25 employee favorite firms. Employees at Startups reported less hiring and more layoffs as compared to employees at large and well-established firms. On Average, Just 1 in 10 employees at these firms who took the survey reported the benefit of job security indicating that this advantage is influenced by the demand for the products and services of the firms, policies of the government, ability of the management to introduce innovation and adoption to the new normal, and the strength of the employees to deliver output with speed.

Stay tuned for our next blog on “The sustainability analysis of Occupations Suitable for Machine Learning and Remote Work during the COVID-19 Pandemic”

Visit the link below to access the Tableau dashboard.

Author: Sachin Kumar S

Research Associate at SRITNE ISB

Future of Work Summit 2020

A post-pandemic world is the new reference to the era that we all are living in. The things of the past are being replaced at an accelerated pace. The future of work is here, and Artificial Intelligence (AI) is integral to its essence.

The Future of Work Summit, which showcased our recent research on AI, was jointly hosted by Srini Raju Centre for IT & the Networked Economy (SRITNE) & Intel India as part of Intel’s 2020 Summit, a virtual four-day conference in collaboration with the Govt. of India, Govt. of Telangana and IIIT-Hyderabad. The summit was uniquely positioned to leverage AI by revolutionizing policy to measuring impact.

The session commenced with an introductory keynote by Jeffrey Rittener, Chief of Government Affairs, Intel Corporation. He elaborated on the role of government in making AI work at population scale.

Following his talk, Professor Rajendra Srivastava, Dean and Novartis Professor of Marketing Strategy and Innovation, ISB spoke about the role of scientific and academic research in advancing our understanding of AI/ML to build the workforce of the future, driving policy change and improving opportunity for all. “If data is the new oil, AI/ML is the new internal combustion engine.”, said Professor Rajendra Srivastava on whether AI is essential to the Future of Work.

Dean Raj

The session was followed by a state-level perspective by Jayesh Ranjan, IAS, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments, Government of Telangana. “Telangana State (TS) has a clear policy and a dedicated body with the best talent to convert policy into action,” he said. He also reiterated that TS has announced 2020 as the year of AI, and the pandemic has put the health sector ahead of others to use new technologies.

Jayesh Ranjan

As the evening progressed with diverse perspectives flowing in from industry, academia and state-government, the stage was set to bring a more broader perspective for unlocking India’s potential using AI and understanding the initiatives of the central government to achieve this potential. Dr. K. V. Subramanian, Chief Economic Advisor, Government of India spoke about deployment of AI in the financial sector. According to him, banks, including private ones, are using these analytical models primarily in the context of retail lending and have not used much in corporate lending. “So, the Indian banking sector can really benefit from implementing AI/ML especially in the context of corporate lending … and evidence shows that when the better models are employed, banks that employ such models are able to grow their balance-sheets in a very robust manner without suffering quality issues. This is a very important opportunity,” he said.

Dr. K. V Subramanian

Dr. Subramanian also mentioned that the use of these emerging technologies in the agriculture sector can enable better crop choice and crop diversification which are some of the key issues that exist in the country.

The event was also graced by the presence of Hon’ble Shri Dr. Ashwathnarayan C. N., Deputy Chief Minister, Government of Karnataka. He spoke about the application of AI in the state of Karnataka, and its successful implementation in healthcare in response to the pandemic.

In the concluding session of the Future of Work Summit, SRITNE-ISB and Intel launched the report titled, ‘The Impact of Artificial Intelligence (AI) on the Indian Labor Market.’ Commissioned by Intel India and conducted by the Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) at ISB, the study assesses the size and scope of the impact of AI on businesses, including shifts in the quantum and nature of employment and human capital development. The findings of the report are based on two surveys:

  • A: Suitability of Machine Learning (SML) Survey among 3,099 employees across 106 Indian occupations designed to measure the suitability for machine learning for each occupation
  • B: AI and Future of Work Survey of 301 firms across Indian sectors that have adopted AI/machine learning (ML) in their workflows

Next, Professor Deepa Mani invited Dr. Ashwathnarayan C. N., Dr. K. V. Subramanian and Nivruti Rai, Country Head, Intel India, to release the report which is available to download here. She thanked the invitees and continued to highlight the key findings of the report.

“Technological advances in recent years have ushered machines into the workplace and yielded significant growth in new forms of work. The pandemic has only accelerated this growth, thereby rendering these work forms systematic and pervasive. It is, therefore, important for policymakers and organizations to develop an acute understanding of this future of work as they frame policies for work and workers.”, said Professor Deepa Mani while elaborating on the studies that constitute the report.

She also indicated that further research may emerge from these studies and emphasized on the centre’s vision to develop a barometer as a credible source for all things related to AI as it continues to evolve as a technology.