{"id":13,"date":"2014-09-25T08:00:32","date_gmt":"2014-09-25T08:00:32","guid":{"rendered":"http:\/\/blogs.isb.edu\/student-blog\/?p=13"},"modified":"2025-12-31T09:23:03","modified_gmt":"2025-12-31T09:23:03","slug":"the-evolution-of-pr-edelman-perspective","status":"publish","type":"post","link":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/","title":{"rendered":"The Evolution of PR &#8211; Edelman perspective"},"content":{"rendered":"\n<p>We were privileged to have on campus Mr. Robert Holdheim, Edelman CEO \u2013 Middle East, Africa, South Asia CEO, along with the Ms. Ipshita Sen, Head of Operations &amp; Employee Engagement and Mr. Pankaj Suri, India HR head.<\/p>\n\n\n\n<p>Edelman is the world\u2019s largest independently owned public relations firm with revenues of over $734 million annually and a 5000 strong employee base. Edelman India\u2019s operations consists of 400 people in offices across 11 cities including Mumbai and Hyderabad, and their current client base includes the likes of Unilever, Starbucks, Microsoft, Pfizer, HP, Johnson &amp;Johnson and nearly every other big brand that you can think of.<\/p>\n\n\n\n<p>Three things that haven\u2019t changed<\/p>\n\n\n\n<p><strong><em>a. Time and attention is still finite<\/em> <\/strong><br>Information overload is all consuming. Our time and attention is limited and has become an even more valuable commodity.<br><strong><em>b. We love a good story <\/em><\/strong><br>Good stories are both easy to tell and easy to remember. The order of the day is to create compelling content that is memorable.<br><em><strong>c. Content is king <\/strong><\/em><br>PR is no longer only about press releases. PR is now about creation and dissemination of content.<br>Robert ended by giving an example of the bleeding edge of communication \u2013 the Creative Newsroom. A prime example of this is the Oreo \u201cYou can still dunk in the dark\u201d Tweet (<a title=\"Oreo tweet\" href=\"https:\/\/twitter.com\/Oreo\/status\/298246571718483968\" target=\"_blank\" rel=\"noopener\">Link: https:\/\/twitter.com\/Oreo\/status\/298246571718483968<\/a>) during the 2014 Superbowl during the famous power out at half time. At at time when advertisers pay $3-5 mil per ad, Oreo stole the entire Superbowl with this one tweet for absolutely free.<\/p>\n\n\n\n<p>&#8212;<br><em>Kavir Kaycee<br>Class of 2015<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were privileged to have on campus Mr. Robert Holdheim, Edelman CEO \u2013 Middle East, Africa, South Asia CEO, along with the Ms. Ipshita Sen, Head of Operations &amp; Employee Engagement and Mr. Pankaj Suri, India HR head. Edelman is the world\u2019s largest independently owned public relations firm with revenues of over $734 million annually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[20],"tags":[50,61,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Evolution of PR - Edelman perspective - Student Blog<\/title>\n<meta name=\"description\" content=\"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolution of PR - Edelman perspective - Student Blog\" \/>\n<meta property=\"og:description\" content=\"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Student Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-25T08:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T09:23:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.isb.edu\/student-blog\/wp-content\/blogs.dir\/6\/files\/sites\/6\/2014\/09\/isb_11-400x193-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/\",\"url\":\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/\",\"name\":\"The Evolution of PR - Edelman perspective - Student Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/#website\"},\"datePublished\":\"2014-09-25T08:00:32+00:00\",\"dateModified\":\"2025-12-31T09:23:03+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/36b0b1fce0228ee6b0380926861571cc\"},\"description\":\"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.isb.edu\/student-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Evolution of PR &#8211; Edelman perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/#website\",\"url\":\"https:\/\/blogs.isb.edu\/student-blog\/\",\"name\":\"Student Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.isb.edu\/student-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/36b0b1fce0228ee6b0380926861571cc\",\"name\":\"Editorial team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20fb226145337a9ce5d93494a13b2d55?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20fb226145337a9ce5d93494a13b2d55?s=96&d=mm&r=g\",\"caption\":\"Editorial team\"},\"sameAs\":[\"https:\/\/blogs.isb.edu\"],\"url\":\"https:\/\/blogs.isb.edu\/student-blog\/author\/isb_blog_user_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Evolution of PR - Edelman perspective - Student Blog","description":"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/","og_locale":"en_US","og_type":"article","og_title":"The Evolution of PR - Edelman perspective - Student Blog","og_description":"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR","og_url":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/","og_site_name":"Student Blog","article_published_time":"2014-09-25T08:00:32+00:00","article_modified_time":"2025-12-31T09:23:03+00:00","og_image":[{"width":400,"height":193,"url":"https:\/\/blogs.isb.edu\/student-blog\/wp-content\/blogs.dir\/6\/files\/sites\/6\/2014\/09\/isb_11-400x193-1.jpg","type":"image\/jpeg"}],"author":"Editorial team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Editorial team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/","url":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/","name":"The Evolution of PR - Edelman perspective - Student Blog","isPartOf":{"@id":"https:\/\/blogs.isb.edu\/student-blog\/#website"},"datePublished":"2014-09-25T08:00:32+00:00","dateModified":"2025-12-31T09:23:03+00:00","author":{"@id":"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/36b0b1fce0228ee6b0380926861571cc"},"description":"ISB was privileged to have on campus Mr. Robert Holdheim along with Ms.Ipshita Sen and Mr.Pankaj Suri to know the views of Mr Robert on evolution of PR","breadcrumb":{"@id":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.isb.edu\/student-blog\/2014\/09\/25\/the-evolution-of-pr-edelman-perspective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.isb.edu\/student-blog\/"},{"@type":"ListItem","position":2,"name":"The Evolution of PR &#8211; Edelman perspective"}]},{"@type":"WebSite","@id":"https:\/\/blogs.isb.edu\/student-blog\/#website","url":"https:\/\/blogs.isb.edu\/student-blog\/","name":"Student Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.isb.edu\/student-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/36b0b1fce0228ee6b0380926861571cc","name":"Editorial team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.isb.edu\/student-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20fb226145337a9ce5d93494a13b2d55?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20fb226145337a9ce5d93494a13b2d55?s=96&d=mm&r=g","caption":"Editorial team"},"sameAs":["https:\/\/blogs.isb.edu"],"url":"https:\/\/blogs.isb.edu\/student-blog\/author\/isb_blog_user_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/posts\/13"}],"collection":[{"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":1,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":1314,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/posts\/13\/revisions\/1314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/media\/1313"}],"wp:attachment":[{"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.isb.edu\/student-blog\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}