{"id":96,"date":"2023-11-28T07:29:55","date_gmt":"2023-11-28T07:29:55","guid":{"rendered":"https:\/\/blogs.isb.edu\/iids\/?p=96"},"modified":"2025-12-31T09:47:14","modified_gmt":"2025-12-31T09:47:14","slug":"social-listening-in-real-estate","status":"publish","type":"post","link":"https:\/\/blogs.isb.edu\/iids\/2023\/11\/28\/social-listening-in-real-estate\/","title":{"rendered":"<strong>Social Listening in Real Estate<\/strong>"},"content":{"rendered":"\n<p>Yet another exciting study undertaken had the industry partner (a real estate firm) wanting to incorporate social listening of current &amp; prospective homeowners to understand the needs and pain points concerning homeownership. The idea was to generate chatter on various social media platforms and third-party websites like Magicbricks and incorporate parts of these engagements into the design. The study tried to leverage the data available from social media engagements.<\/p>\n\n\n\n<p>The concerned real estate company is present on most social media channels. The researchers tried to understand the company\u2019s current social media activities, channels, and platforms in this study.<\/p>\n\n\n\n<p>The researchers sifted &amp; sorted the data for availability &amp; relevance to the study and conducted an Exploratory&nbsp;Analysis of it. Then, they undertook an N-gram analysis to identify keywords and classify the data. E.g., On Youtube, python code that utilized Youtube&#8217;s API v3 extracted comments under each video. Text Processing followed Data Extraction.<\/p>\n\n\n\n<p>The project managed to get insights into what people talk about real estate on the internet more often- The price of apartments and the square footage. However, the study found not much social media chatter regarding design elements of homes\/ apartments.<\/p>\n\n\n\n<p>The Report recommended that the firm proactively initiates campaigns on social media to generate user content where people express their design ideas with regards homeownership.<\/p>\n\n\n\n<p>Once such pertinent data is available, the process, methodology, and analysis can be used as a framework to obtain deeper insights into homeowners&#8217; preferences and incorporate them into product design.<\/p>\n\n\n\n<h5><strong>References:<\/strong><\/h5>\n\n\n\n<p><strong>Viswanathan M., Raman A., John GM., Patil M., &#8216;Social Listening in Real Estate,&#8217; 2021.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yet another exciting study undertaken had the industry partner (a real estate firm) wanting to incorporate social listening of current &amp; prospective homeowners to understand the needs and pain points concerning homeownership. The idea was to generate chatter on various social media platforms and third-party websites like Magicbricks and incorporate parts of these engagements into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Listening in Real Estate - ISB Institute of Data Science<\/title>\n<meta name=\"description\" content=\"Yet another exciting study undertaken had the industry partner (a real estate firm) wanting to incorporate social listening of current &amp; prospective homeowners to understand the needs and pain points concerning homeownership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.isb.edu\/iids\/2023\/11\/28\/social-listening-in-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening in Real Estate - ISB Institute of Data Science\" \/>\n<meta property=\"og:description\" content=\"Yet another exciting study undertaken had the industry partner (a real estate firm) wanting to incorporate social listening of current &amp; prospective homeowners to understand the needs and pain points concerning homeownership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.isb.edu\/iids\/2023\/11\/28\/social-listening-in-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"ISB Institute of Data Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T07:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T09:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.isb.edu\/iids\/wp-content\/blogs.dir\/9\/files\/sites\/9\/2023\/11\/ISB-IIDS-Social-Listening-in-Real-Estate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"785\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.isb.edu\/iids\/2023\/11\/28\/social-listening-in-real-estate\/\",\"url\":\"https:\/\/blogs.isb.edu\/iids\/2023\/11\/28\/social-listening-in-real-estate\/\",\"name\":\"Social Listening in Real Estate - 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