{"id":314,"date":"2016-10-17T11:30:42","date_gmt":"2016-10-17T11:30:42","guid":{"rendered":"http:\/\/blogs.isb.edu\/centre-for-family-enterprise\/?p=314"},"modified":"2025-12-31T09:42:27","modified_gmt":"2025-12-31T09:42:27","slug":"collaboration-between-two-family-car-makers-on-the-increase","status":"publish","type":"post","link":"https:\/\/blogs.isb.edu\/centre-for-family-enterprise\/2016\/10\/17\/collaboration-between-two-family-car-makers-on-the-increase\/","title":{"rendered":"Collaboration between two family car makers on the increase"},"content":{"rendered":"<p align=\"left\">Two family-owned carmakers BMW and Toyota coming from different parts of the world are cooperating on a number of new ventures. Toyota, owned by the Toyoda family, reported revenues of 28.4 trillion yen ($274 billion) in 2016, while BMW had revenues of \u20ac76.8 billion in 2013.<\/p>\n<p align=\"left\">\u00a0The two auto makers are set to license technology from driver data gathering firm Nauto, which uses artificial intelligence and technology to understand driver behaviour. The carmakers would utilise the technology in their test vehicles to aggregate data for autonomous vehicles. The system can detect drinking, texting, and will advise drivers to avoid certain behaviours. The data can then be fed back to insurers.<\/p>\n<p align=\"left\">\u00a0The two companies are also collaborating on the development of a new platform for a sports car. While BMW is set to develop the \u2018Z5 Roadstar\u2019 based on this platform, Toyota is testing its vehicle named \u2018Supra\u2019 on the same chassis. This is not a new trend as automakers prefer to partner on low-volume models, instead of struggling to fund the project independently \u2013 just like Mazda and Fiat with the 124 Spider and MX-5 Miata. However with BMW and Toyota the partnership is slowly spilling to other areas as well.<\/p>\n<p align=\"left\">\u00a0<i>Source: CampdenFB<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two family-owned carmakers BMW and Toyota coming from different parts of the world are cooperating on a number of new ventures. Toyota, owned by the Toyoda family, reported revenues of 28.4 trillion yen ($274 billion) in 2016, while BMW had revenues of \u20ac76.8 billion in 2013. \u00a0The two auto makers are set to license technology [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collaboration between two family car makers on the increase - Thomas Schmidheiny Centre for Family Enterprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.isb.edu\/centre-for-family-enterprise\/2016\/10\/17\/collaboration-between-two-family-car-makers-on-the-increase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaboration between two family car makers on the increase - Thomas Schmidheiny Centre for Family Enterprise\" \/>\n<meta property=\"og:description\" content=\"Two family-owned carmakers BMW and Toyota coming from different parts of the world are cooperating on a number of new ventures. 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